The Product Playbook
A handbook for reimagining competitive advantage in the digital future. This installment in our Solving for Tomorrow series is a vendor-agnostic guide intended to help P&C carriers prepare for a marketplace in which innovative, customer-focused product design – and the speed at which those new products go to market – will define success for the leaders who plan accordingly today.
In this guide, you will learn:
- Why the old model of product development has reached the end of its utility
- How to implement key relationships and remove internal roadblocks
- New ways of examining customer experiences to mine for opportunity
